Agricultural value chain normally refers to the whole range of goods and services necessary for an agricultural product to move from the farm to the final customer or consumer. The term "value chain" has thus been used to characterize this interconnected, coordinated set of links and linkages that take place as products move along a continuum between primary production and the consumer.

This Course involves key agribusiness players - the agricultural producers, the businesses that provide supplies and services to the producers, and the businesses that add value to agricultural products - to respond to these changes will depend on the knowledge, managerial expertise, leadership ability, and creativity of agribusiness managers and leaders.

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